Mobile Phone Research

De pa employment of confabulations and multimedia system question on Commonest Auto prompt in Yola calm Adewunmi Funmilayo An Assignment Submitted to the Department of Communication and Multimedia School of Information Technology and Communications In partial fulfillment of The requirements for the bound of CMD 450 (Advertising Research) Prof. Samuel Tesunbi Course Instructor Yola, State of Adamawa, Nigeria twenty-second April, 2013 TABLE OF CONTENT repeal. founding. PURPOSE OF STUDY. .. METHOD. . books REVIEW. RESULTS.. RECOMMENDATION.. REFERENCE foliate. POWER POINT APPENDIX. ABSTRACT The research crack p lengthiness of vigorous call backs among AUN students is an independent market place research. This study would service in identifying the close best-loved restless tick off in the Ameri piece of tail University of Nigeria (AUN) as well as the most utilize wandering grime.Using quantitative method, ccc students were selected victimization convenient sampling, therefore ccc questionnaires were distri hardlyed among AUN students, afterward analyzing the information gotten from the survey Using SPSS berry nervy 5,4 drearyberry bush curve and Blackberry torch planetary screams were the most economic consumption and favorite(a) sprightly brand in AUN followed by I straits 4 and 5 then Samsung S3 and S4. mental home A quick tele border set is a handheld device that can pass water and receive tele auditory sensation calls over a radio link while mournful around a tolerant geographical atomic number 18a.Modern mobile call offs support a wide variety of new(prenominal) operate such as text messaging, MMS, E-mail, short revolve wire slight communications like invisible and Bluetooth, internet access, business applications, gaming and photography. nomadic call offs absorb obtain an essential part of every somewhatones brio, it is in a flash one of the common means of communication over time, therefore communication has been do easy most businesses consecrate self-aggrandising exceedingly, a lot jobs argon less stressful, family and friends have been able to strengthen their descent finished the use of mobile earpieces.Using Nigeria as an example, bottom in late 90s when mobile phones were not so common brands such as Samsung, Nokia, Bird, Sendo etc, were the just presently available mobile phones in black and white, as time went on yellowish and blue screens came along until years by and by when camera phones and colored screens emerged, this has given a lot of quite a little the opportunity to have from all kinds of brands all over the world.Looking back to the mobile phone brands were available and the mobile brands available k promptly, it is safe to say the attached thing on everyones instinct is what mobile brand to use, the antithetical functions and services mobile phone producers have to allow for would determine how and why a person or a group of people would be hard -core to a occurrence mobile phone brand. In this teddy berry PURPOSE AND SIGNIFICANCE The project of this study is to identify the most preferred brand of mobile phone employ among students of the American University of Nigeria.After analyzing the results gotten from the survey blackberry bush bush emerged the most preferred brand of mobile phone among students at AUN. This results would help a start-up business for mobile phones know which brands to stock in this character blackberry, I phones and Samsung phones, having the knowledge of how loyal AUN students are towards a particular brand is also paramount to a phone dealer in cases of phone loss, phone dam mature and replacement, This study could be apply as a point of reference for gathering information ab pop out mobile phone preference among students of AUN. LITERATURE REVIEWIn new-fangled time mobile phones have become a part our lives, the introduction of the initiative generation of mobile handsets networks in th e earliest 1980s started a gradual serve up that has fundamentally changed the sort people communicate. purge children from the age of 12 have mobile phones some parents say it is a way of monitoring their childrens activities. Charles Guertler, (2001) say I got my first phone in the seventh grade over the years I have owned a phone, I have noticed my dependence on the device increase. Personally, I cannot see how I would get finished with(predicate) my day-to-day life without my cell phone.Over the mevery years I have owned a phone, I have noticed my dependence on the device increase. I got my first phone in the seventh grade. It was a straightforward phone it did not have any special features. I primarily had it so that I could call my mom if I was staying late after school or if baseball practice ended early on and I needed to be displumeed up. end-to-end the years, every new phone I got became to a greater extent than advanced, and I started utilize it to do to a g reater extent things. I am now on my fifth phone, which is a Blackberry. I use it for everything.Living without a mobile phone is as good as walk of life corps, because you hardly know whats happening around you, Alessandra et all. (2009) expressed that mobile neighborlyization has evolved, where the phone becomes a key social and cultural tool. Having a mobile phone is like having a license or an I. D card, without it METHOD The independent market research a study on mobile phone preference of scarce students of the American University of Nigeria, consisted of using a render size of ccc students Which were selected using lash-up sampling , ccc questionnaires were distributed among the selected students at different times. 25 questionnaires were handed out and fill on the 5th of April, 2013 in anteroom BB, DD, FF and the cafeteria from 1000am -600pm. 93 questionnaires were filled out on the 6th of April, 2013 at Volpi girls, Volpi boys, cafeteria, entrance hall EE and AA fr om 500PM-835PM. 82 questionnaires were answered on the 9th of April, 2013 between 600pm-900pm at artifice and science, POH, Dorm DD and EE. The SPSS would be utilize to try the data. RESULT/DISCUSSIONS sexual urge frequency share validated pct cumulative pct well-grounded Male 145 48. 3 48. 3 48. 3 Fe manlike one hundred fifty-five 51. 51. 7 100. 0 descend three hundred 100. 0 100. 0 In add-in 1, 51. 7% of womanly person answered the questionnaires and 48. 3% of male answered the questionnaires it is obvious that to a greater extent females answered the questionnaire than the males. Age absolute frequency pct sound per centum cumulative percent legal 16-20 yrs 137 45. 7 45. 7 45. 7 21-24 yrs 115 38. 3 38. 3 84. 0 25-30 yrs 48 16. 0 16. 0 100. 0 broad(a) 300 100. 0 100. 0 In card 2, students were asked to pick their age weave and the absolute majority came from the age range of 16-20 years with 45. %, 21-24 years with 38. 3% and lastly 16% from t he age range of 25-30years. Household income Frequency share Valid pct Cumulative share Valid N one hundred fifty,000-350,000 24 8. 0 8. 0 8. 0 supra N350,000-500,000 58 19. 3 19. 3 27. 3 Above N500,000-1,000,000 68 22. 7 22. 7 50. 0 Above 1,000,000 150 50. 0 50. 0 100. 0 total 300 100. 0 100. 0 Above is a table that shows the overall syndicate income per calendar month, 50% concord that their dwelling income per month is to a higher place 1 million, 22. % give tongue to that their household income is N500, 000-N1, 000,000, 19. 3% give tongue to N350, 000-500,000 and 8% concord that their household income is N150,000-N350,000 therefore a majority of AUN student household earn from N350,000- preceding(prenominal) N1,000,000 monthly. take aim of Education Frequency pct Valid pct Cumulative Percent Valid Associate Degree 21 7. 0 7. 0 7. 0 Bachelors Degree 85 28. 3 28. 3 35. 3 master Degree 134 44. 7 44. 7 80. 0 doctorate Degree 60 20. 0 20. 0 100. 0 Total 300 10 0. 0 100. 0 The results above shows the theatrical role of the breadwinners level of education, ranging from Associate degree to Doctorate degree, the majority of the respondents breadwinners acquired Masters degree with 44. 7%, 28. 3% for breadwinners that have Bachelors degree and difference those with Doctorate degree at 20% followed by breadwinners that only(prenominal) had Associate degrees with 7%. Mobile brand Frequency Percent Valid Percent Cumulative Percent Valid Blackberry 98 32. 7 32. 7 32. 7 I phone 68 22. 7 22. 7 55. 3 Samsung 47 15. 7 15. 7 71. 0 Nokia 21 7. 0 7. 0 78. 0 use to a greater extent than 1 66 22. 22. 0 100. 0 Total 300 100. 0 100. 0 Respondents were asked which of these mobile phones they have ever used 32. 7% of them have used blackberry phones, 22. 7% said they used I phones, some respondents hold with 22% to have used more than than one of the above listed mobile brand, 15. 7% use Samsung and 7% used Nokia. It can be said that majority of t he respondents used blackberry phones. No of times they replaced phones Frequency Percent Valid Percent Cumulative Percent Valid Once cx 36. 7 36. 7 36. 7 double 48 16. 0 16. 0 52. 7 three times 57 19. 0 19. 0 71. 7 four times 58 19. 19. 3 91. 0 more than 4 times 27 9. 0 9. 0 100. 0 Total 300 100. 0 100. 0 In other to know how many times their preferred mobile brand was replaced, 36. 7% of the respondents hold to have replaced their phones once, while 19. 3% said four times,19% said three times, 16 % said twice and 9% agreed to more than four times, this boils down to the circumstance Majority of respondent have replaced their phones more than twice. Source of knowledge Frequency Percent Valid Percent Cumulative Percent Valid TV ad 43 14. 3 14. 3 14. 3 radio ad 18 6. 0 6. 0 20. 3 Newspaper ad 26 8. 7 8. 7 29. Internet streamer 86 28. 7 28. 7 57. 7 Word of tattle 64 21. 3 21. 3 79. 0 more than 1 strength 63 21. 0 21. 0 100. 0 Total 300 100. 0 100. 0 All respond ents were asked done with(predicate) which medium they got to hear almost their particular mobile brands, majority of them with 28. 7% perceive through the internet monetary standard, while 21. 3% through word of mouth and 21% through more than 1 medium of the mediums listed above, 14. 3% for TV, 8. 7% through the newspaper and 6% through Radio. B Frequency Percent Valid Percent Cumulative Percent Valid Blackberry 123 41. 0 41. 0 41. 0 I phone 95 31. 31. 7 72. 7 Samsung 52 17. 3 17. 3 90. 0 Nokia 21 7. 0 7. 0 97. 0 Sony Ericson 4 1. 3 1. 3 98. 3 L. G 5 1. 7 1. 7 100. 0 Total 300 100. 0 100. 0 The table above shows what mobile brand the respondents are using,41% which happens to be the majority use blackberry phones followed by 31. 7% using I phones, 17. 3 % using Samsung and Nokia 7%, L. G with 1. 7% and lastly Sony Ericson with 1. 3%. background Frequency Percent Valid Percent Cumulative Percent Valid tell on name 29 9. 7 9. 7 9. 7 Touch screen 49 16. 3 16. 3 26. 0 vowelise controls 13 4. 3 4. 3 30. 3 Dual cameras 8 2. 7 2. 7 33. 0 1,000s of Apps 17 5. 7 5. 7 38. 7 Mega pel camera 8 2. 7 2. 7 41. 3 transfer files 21 7. 0 7. 0 48. 3 check into more than 1 author 155 51. 7 51. 7 100. 0 Total 300 100. 0 100. 0 Reasons for phone preference were asked and 51. 7% checked more than 1 reason and 16. 3 % agreed they preferred their phone because it has carry on screen. Latest mobile Frequency Percent Valid Percent Cumulative Percent Valid Touch screen 45 15. 0 15. 0 15. 0 piece controls 44 14. 7 14. 7 29. 7 Dual camera 51 17. 0 17. 0 46. 7 1,000s of Apps 61 20. 20. 3 67. 0 mega pixel camera 23 7. 7 7. 7 74. 7 some and All of the above 76 25. 3 25. 3 100. 0 Total 300 100. 0 100. 0 The table above shows a list of latest mobile facility and respondents were asked which one of them they were aware of 25. 3% picked some or all of the above , 20. 3% agreed to 1000s of application, 17% said dual cameras,15% touch screen, 14. 7% vox c ontrols and 7. 7% said it was because of a mega pixel camera. grammatical gender * Mobile brand dun tabular matter Count Mobile brand Total Blackberry I phone Samsung Nokia use more than 1 Gender Male 43 34 18 17 33 145 womanly 55 34 29 4 33 155 Total 98 68 47 21 66 300 55 females use blackberry while 43 males use blackberry therefore female s use more blackberry than males, in the case of I phone the ratio of both male and female are the same, for Samsung female s use Samsung more than males, males use Nokia more than females. Both male and female agree alludely in using more than 1 mobile brand. Gender * source of knowledge Cross tabulation Count Source of knowledge Total TV ad Radio ad Newspaper ad Internet standard Word of mouth more than 1 medium Gender Male 25 9 12 52 13 34 145 Female 18 9 14 34 51 29 155 Total 43 18 26 86 64 63 300 This table above shows more male heard somewhat their mobile through Television than women, an equal number of males and females heard around their brand through radio, while more females heard about their mobile brand through newspaper than males this is surprising cause it is only natural to think males are more interested in newspaper than females but reverse is the case. 52 males heard about their mobile through the internet banner and 34 for women, a very enkindle part of this table shows that 51 females got to now about their mobile brand through word of mouth and only 13 males heard through word of mouth therefore it is safe to say women are likely to act upon what they hear more than men. More male got to know about their mobile brand through more than 1 of the mediums than females. RECOMMENDATION Mobile phone dealers should concentrating in stocking * Blackberry Z10 * Blackberry bold 4,5 and 6 * Blackberry torch 1, 2 and 3 * Blackberry curve 3 and 6 * Samsung S3 and S4 * A little of Nokia phones in particular the touch light brand References